The Journal
Guides, stories
& insights
Diamond education, behind-the-scenes atelier content, and buying guides — written for people who want to understand what they are purchasing, not just what it costs.
Featured
Beyond the 4Cs: Why We Teach 7
Cut, Colour, Clarity, and Carat are the industry baseline. At GV Diamonds we add Certification, Contour, and Cost to give you a complete picture of what you are actually buying.
Natural vs Lab-Grown: An Honest Guide
Lab-grown diamonds are an engineering achievement. Natural diamonds are a geological one. Here is a plain-language breakdown of the difference — and why it matters at the price points GV Diamonds operates at.
Inside Surat's Cutting Floors
Surat cuts over 90% of the world's diamonds. What happens on those floors — and why four decades of presence there matters — is the story behind every GV Diamonds stone.
How to Commission a Bespoke Piece
From a rough idea to a finished piece with a GIA certificate — a clear walkthrough of what happens at each stage of a GV Diamonds bespoke commission, and what you should expect from us.
GIA vs IGI vs HRD: Which Certificate Should You Trust?
All three labs are legitimate. But they grade differently. Here is what each lab actually measures, where they diverge on colour and clarity grades, and why GV Diamonds uses dual certification.
The Complete Engagement Ring Guide for India
Budget, metal, stone shape, setting style — and how to navigate the gap between what rings look like online and what they look like in real life. Everything we wish more buyers knew before they started.
New articles publish monthly — guides, atelier stories, and buying advice